Whenever you interact with Lion Brand online, you’re probably talking to Jessica. She’s the one responding to your tweet, posting cool articles on Facebook, and answering your questions on Quora. She also makes some awesome knitting videos for the Lion Brand You Tube channel. Jess Hicks has been the face behind Lion Brand Yarn’s social media since 2008. She loves sock knitting and Batman (and, sometimes, knitting Batman socks). So pick up your pointy sticks, knit a little, and take a peek behind the curtain at Lion Brand.
Listen to the audio version of the interview:
Jess’ advice for budding fiber artists
Offer great support and customer service
Make personal connections
Jess’ advice for using social media
don’t be afraid of social media
pick a few platforms and do them shockingly well
make it a priority
What makes an awesome effective Facebook Page
don’t just talk about yourself
talk to people
Designers to watch out for!
Lion Brand has generously donated the following prizes for one lucky viewer to win:
Two (2) skeins of Homespun and two (2) skeins of LB Collection Superwash Merino Wool, in the colors of your choice.
To enter answer the following question in the comment:
What is your favorite Lion Brand yarn to knit or crochet with?
Be sure to include you name so we can announce the winner on next week’s show!
Connect with Jessica online!
Jessica on Ravelry